{"id":7886,"date":"2025-05-19T13:58:18","date_gmt":"2025-05-19T13:58:18","guid":{"rendered":"https:\/\/dextermotion.com\/site\/?p=7886"},"modified":"2025-05-19T13:58:25","modified_gmt":"2025-05-19T13:58:25","slug":"from-static-to-dynamic-my-simple-ai-hack-for-corporate-video","status":"publish","type":"post","link":"https:\/\/dextermotion.com\/site\/from-static-to-dynamic-my-simple-ai-hack-for-corporate-video\/","title":{"rendered":"From Static to Dynamic: My Simple AI Hack for Corporate Video"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Image to Video in services like Runway.ml<\/a> is an absolute game changer if your client has very few corporate stock videos, but a ton of images.<\/h3>\n[\/vc_column_text][divider line_type=”No Line”][nectar_video_player_self_hosted video_mp4=”https:\/\/dextermotion.com\/site\/wp-content\/uploads\/2025\/05\/image-to-video-01.mp4″ align=”right” player_functionality=”default” autoplay=”yes” video_loading=”default” border_radius=”none” box_shadow=”none” advanced_gradient_display_type=”linear”][vc_column_text]\n

I regularly work on ad hoc edits with very quick turnarounds. There are usually two or three stake holders, which means I have to be ready for amends. Basically, there’s no time for anything too fancy.<\/h4>\n

Historically, I\u2019d only have time to apply a subtle zoom or pan to still images, to add a bit of dynamism to what would otherwise be a static image. Static images are a buzz kill in video.<\/strong><\/h4>\n

I hope you can see where this is going. Drop your corporate image into an Image to Video service and you\u2019ve instantly got a stock video and added heaps<\/strong> of value to the edit. Simple and cost effective.<\/h4>\n

I use Runway for my Image to Video. I’ve tried Vidu, but Runway is the more reliable in terms of quality, and there are fewer occurrences of weirdness.<\/h4>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]\n

There are some things to be aware of:<\/strong><\/h4>\n

Weirdness<\/strong><\/h4>\n

You WILL occasionally get weird and hilarious video generations. The way around this is to keep spamming the generate button until you get a generation that you’re happy with. However, sometimes the weirdness doesn\u2019t go away, not even with prompting. In this case I\u2019ve found myself using a portion of the generated video and retiming it to fit in the edit.<\/h4>\n

Low resolution<\/strong><\/h4>\n

Right now (as of April 2025) Runway is limited to 720p. Sure, you can upscale to 4k, but I find the image over-sharpened and generally lacking texture.<\/h4>\n

24fps<\/strong><\/h4>\n

This is no biggie. I interpret the footage as 25fps. That does knock off 1 frame for every second, meaning the generation is slightly shorter in the timeline (and even shorter if you\u2019re working at a higher framerate), but you can always extend by retiming the clip.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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